Relative
to the changes from traditional print to the shift of the “internet” reliance,
the old media ecosystem depends heavily on television
broadcasts where the ideology of producers creating content and audiences would
literally consume what is given. Naughton exemplifies that in the emerging system;
the trend of user-generated contents continues to rapidly grow and will
outshine broadcasters and conventional media outlets to become one of the creative industries (2006, p.8).
However; it is possible for traditional medium to exist simultaneously
with the new media and they can use this to their advantage, though affordance will primarily influence how
audiences read/transcribe the message.
 | ||||
| (Image source: http://image.shutterstock.com , ) |
According to Walsh, affordance can be defined by:
“...[what] is made possible by the modes used. In
the case of print-based texts this affordance lies in the
'telling'.”
(2006, p.34)
As so to elaborate, it meant how the writing could
capture the narrative of the writer.
For example, video sharing website such as Youtube
enhances the use of social semiotics of user-generated content by combining
news (old print) through a medium of video and audio (new media) to share information
with other users.
 | |||
| IMAGE 1: The evolution of new media consists of Video + Audio, Youtube |
(Image source: http://www.webpronews.com , 2009)
 |
| IMAGE 2: Facebook, part of the new media ecosystem |
(Image source: http://mashable.com, 2009)
In conclusion; this new publishing form has not only changed the
whole context of print media but also altered communication to be more effective,
as Voss also states that the use of affordances as a tool and model is
collectively more important to less strategic readers (2011).
REFERENCE LIST:
Naughton, J., 2006, “Blogging and the emerging
media ecosystem”, Reuters Institute, (p.1 – p.10) Viewed 11th April 2012
[Available
Online]:
Voss, S., 2011, “The
Affordances of Multimodal Text”, Prezi.com, Viewed 11th April
2012
[Available Online]:
Walsh, M., 2006, “The 'textual shift': Examining the
Reading Process with Print, Visual and Multimodal Texts”, Australian Journal of Language and Literacy, Vol.
29, No. 1, (p. 24 – p. 27) Viewed 11th April 2012
No comments:
Post a Comment